Revised marketing strategy
A distribution network that will be used for leveraging opportunities in the future – one of the most efficient distribution network in India
Efficient distribution network
Cater to multiple needs of farmer,
provide value added inputs,
seeds, agrochemicals, etc
Cost savings in distribution, high brand equity, deep penetration in high demand markets
Increase geo- reach, enhance
services to include procurement of
farm produce, whether forecasting,etc
Market complementary fertilizers,
explore trading opportunities,
consider profitable imports