Tata Salt reiterates commitment
to the cause of educating underprivileged children
August 14, 2003
Launches second edition of the Desh Ko Arpan
Tata Salt, the pioneers and undisputed leaders in the packaged
and iodised salt category, today reiterated its commitment
to the cause of educating underprivileged children and announced
the second edition of its Desh Ko Arpan programme. The programme
was launched last year and, in its maiden edition, raised
over Rs 33 lakhs in a period of one month.
Speaking on the occasion, Prasad Menon, Managing Director,
Tata Chemicals Limited said, "Last year was a huge experience
for us and the response to the programme has been overwhelming.
It is with great pride that each one of us at Tata Salt realises
the difference we are making to the lives of the less fortunate
children of the nation. With the second edition of Desh Ko
Arpan, we are keen to continue with a cause that is close
to our hearts and which we believe will impact the lives of
the future generation."
Through the Desh Ko Arpan programme, Tata Chemicals Limited
contributes 10 paise for every kilo of Tata Salt, sold during
specific periods, to the education of underprivileged children.
In its second edition, the programme will run over two periods:
August 15 to September 14, 2003, and January 26 to February
25, 2004. Continuing with last year's association, Child Relief
and You (CRY) has been chosen as partners for the first period.
The money raised will support six child-development initiatives
across the country, namely:
||Lok Shakti Vikas Sansthan, Barmer, Rajasthan
||Jabala, Kolkata, West Bengal
||The Good Shepherd Society, Chennai, Tamil
||Gramya, Nalgonda, Andhra Pradesh
||The Community Services Guild, Namakkal,
||Rachana Society for Social Reconstruction,
Says Ingrid Srinath, director, resource mobilisation, CRY,
"The success of this partnership can be attributed to
the commitment shown by Tata Chemicals in wanting to make
a sustainable difference to the lives of underprivileged Indian
children. By taking the programme forward into a consistent
bi-annual contribution, Tata Chemicals has set a new standard
for cause-related marketing initiatives in India."
About Tata Chemicals:
Established in 1939, Tata Chemicals Limited is one of India's
leading manufacturers of inorganic chemicals and fertilisers.
Part of the US$ 11-billion Tata Group, the company owns and
operates the largest and most integrated inorganic chemicals
complex in the country at Mithapur, Gujarat. Its fertiliser
complex in Babrala, Uttar Pradesh is known for world-class
energy-efficiency standards, and has won several awards in
the fields of environmental conservation, community development
and safety. Tata Chemicals is today acknowledged as the leader
in the chemicals and fertiliser industries. The company has
a turnover of over Rs 1,700 crore and employs about 3,000
CRY is a registered Indian trust working towards building
a people's movement to restore to India's underprivileged
children their most basic rights. CRY harnesses the money,
time and skills of thousands of individuals and organisations
to partner 163 child-development initiatives across India.
CRY is governed by values of respect for human dignity, transparency,
accountability, secularism, non-violence and the spirit of