Tata Chemicals extends product line
December 7, 2004

Launches the free-flowing tabletop dispenser
~ Add Style To Taste ~

Mumbai: Tata Chemicals Limited (TCL), the pioneers and leaders of branded iodised salt have taken a step forward by launching a tabletop salt dispenser. Tata Fine Table Salt is extra free flowing vacuum evaporated edible common salt. The other ingredients are potassium iodate and permitted anti caking agent. Packed in a classy see-through bottle, the Tata Salt dispenser is specially designed to avoid problems like top-clogging and moisture seeping into the bottle.

The Tata Salt dispenser promises to make the use of tabletop salt more convenient and also adds a touch of class to tabletop salt usage. Backed by a strong aesthetic appeal and the functional benefits of a sprinkler, the dispenser promises to be a boon to consumers.

Priced at Rs 10, the product will be available in only 10 locations across India, namely Mumbai, Delhi, Chennai, Bangalore, Kolkota, Chandigarh, Ludhiana, Ahemdabad, Hyderabad and Pune.

Announcing the launch of Tata Fine Table Salt , Mr Satish Sohoni, Chief Operating Officer, Food Additives Business, TCL, said, "At Tata Chemicals it has been our endeavour to provide the best and the purest products to our consumers. In the Indian households, salt is synonymous with Tata Salt and we are confident that our salt dispenser will become very popular among the consumers. Our positioning statement is "Add Style to Taste" and we aim to meet the unmet needs of the consumer." He added that "this premium product would be sold only through our A-class outlets."