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Tata Salt celebrates the launch
of 'The romance of salt' by Anil Dharker
April 5, 2005
As India celebrates 75 years of the historical Dandi March,
Tata Salt, pioneers and leaders in the branded edible salt
category, commemorated the occasion with a launch of the book,
'The Romance of Salt' authored by Anil Dharker. Shri S M Krishna,
Governor of Maharashtra launched the book at a glittering
ceremony, accompanied by writer and columnist Gerson D'Cunha
and R Gopalakrishnan, Executive Director, Tata Sons, who read
excerpts from the book.
Salt, the innocuous substance we dismiss as common salt has
played an uncommon role in the history of mankind. The Romance
of Salt takes you on a fascinating journey through history
featuring this magical substance. When Mahatma Gandhi set
off for the historic Dandi March on March 12, 1930, why did
he choose salt as a symbol of British imperialism? Why did
the East India Company throttle, and then kill the salt industry
in Bengal and Orissa? Why did the British build a hedge that
stretched over 3,000 km just to thwart salt smuggling? You
will never look at a salt shaker in the same way again.
Speaking on the launch, Mr. Satish Sohoni, Chief Operating
Officer, Tata Chemicals Ltd — Food Additives business,
said, "To commemorate the platinum year of the historic
Dandi March, Tata Salt conducted a 6-city slogan and signature
campaign that received an overwhelming response of over 10,000
sogans. The book launch is the final chapter of our commemorations
and we are pleased to be associated with this book penned
down brilliantly by Anil Dharker."
At various stages in his life Anil Dharker has been an engineer,
a film critic, a film censor and a promoter of New Cinema
(with the National Film Development Corporation). He has worked
in television as producer and anchor, as well as heading a
new channel then poised to take off. His television criticism
was published in Sorry, Not Ready to rave reviews. He is best
known, though, as a journalist, as editor of The Illustrated
Weekly of India, The Independent, Mid-day
and Sunday Mid-day, as well as columnist for The Times of
India, The Hindu, Mid-day, Khaleej Times and Gulf News. His
column 'Dharker's Dilemma' had a large following among both
passionate loyalists and infuriated readers.
The book published by Roli Books is available across stores
in India at a price of Rs 395.
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