Tata Chemicals wins IABC Gold Quill
August 12, 2010
Tata Chemicals (TCL) won the prestigious IABC Gold Quill
Excellence Award in the communication management division.
The IABC Gold Quill awards reward excellence in the communications
industry by recognising the best across the globe.
The communication management division covers projects, programs
and campaigns that are guided by a communication strategy.
Entries are submitted by communications professionals from
reputed organisations across the globe. Entrants demonstrate
how their project applied a full range of planning and management
skills, including research, analysis, strategy, tactical implementation
and evaluation of outcomes.
The IABC Gold Quill Award is a global competition in which,
communications professionals distinguish themselves, and the
work of their teams, by becoming a part of the international
best practices that these awards represent. These best practices
also receive the highest level of professional acknowledgment
within the business communication fraternity.
TCL won the Gold Quill Excellence trophy for its communication
campaign 'It's All About her... Who is SHE?' under the employee
/ member communication category of the communications management
division. Based on a comprehensive communication strategy
that involved traditional and nontraditional modes (viz theatre)
of communication, the campaign created mass awareness about
the importance of safety, health and environment among employees,
families and other stakeholders, across TCL locations.
Founded in 1970, The International Association of Business
Communicators (IABC) provides a professional network of about
15,000 business communication professionals in over 80 countries.