Tata Chemicals chalks out plans
for Tata Salt
Financial Express September
Tata Chemicals has chalked out an aggressive plan including
a new positioning for its flagship brand Tata Salt to further
increase its market share in the Rs 2000-crore salt market
and will use its fertiliser distribution network to reach
the rural consumer.
"We are positioning 'Tata Salt' as a fast moving consumer
good (FMCG) brand despite being a manufacturing company,"
Prasad Menon, managing director, Tata Chemicals, said here.
He said the company, a market leader in the branded salt market
which was about 30 per cent of the Rs 2000-crore salt market,
had decided to use its fertiliser distribution network to
penetrate the rural market.
In line with its new positioning, the company has also spruced
up its marketing network which is being set up on the lines
of an FMCG company. Mr Menon said that the company was also
setting up its own distribution channel. (PTI)