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Consumer salt
Tata Chemicals is the market leader in packaged salts in India with more than half the total market consuming Tata brands. The reason: Tata Salt and its fellow brands go far beyond taste to target health initiatives such as iodine deficiency, iron deficiency and low sodium requirements.
Tata Salt has won accolades as India's most trusted food brand for several years. Launched in April 2012, Tata Salt Plus is India's first national brand of packaged salt with iodine plus iron. It is aimed at addressing and eradicating the prevalence of iron deficiency through one of the most widely consumed food essentials — salt.
The company manufactures two varieties of salt: Iodised salt and Vacuum salt.
Iodised salt
The company manufactures the following brands under the edible iodised salt category:
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Tata Salt
Tata Salt is credited as being India's first vacuum evaporated iodised salt offering, and today is a household name with top-of-the-mind brand recall. Read more |
Tata Salt Lite
Containing 15 per cent lower sodium than ordinary salt, Tata Salt Lite is also enriched with iodine and potassium. Read more |
i-Shakti
i-Shakti, the solar refined salt brand of Tata Chemicals, brings the goodness of iodine to the masses at an affordable price. Read more |
Tata Salt Flavoritz
Tata Chemicals launched this line of food flavourings in March 2012, making it the first indegenous brand in the Indian flavoured salts segment. Read more |
Tata Salt Plus
India's first national brand of packaged salt with iodine plus iron, Tata Salt Plus is aimed at addressing and eradicating the prevalence of iron deficiency through one of the most widely consumed food essentials — salt. Read more |
Vacuum salt
Vacuum salt is edible common salt, manufactured by evaporating sea brine in steam-heated vacuum evaporators. It can be dissolved very quickly due to its fine crystalline structure and is more freely available in salting-out processes. TCL's vacuum salt is almost free from extraneous matter. Vacuum salt is an excellent alternative to solar salt in all applications. It can be used with advantage in many salting-out processes. It can also be used for the manufacture of cattle-licks, papad-khar, sal-ammoniac bars, iodised salt, etc
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